Websites are so embedded into our lives that asking what a website is sounds like an odd question. It’s easy to say that a website is a collection of pages grouped under the same URL or subdomain that you visit using a computer or cell phone. However, websites are much more complex than most people realize. The whole point of a website is to give web visitors information that they are looking for. The best websites rely on good writing, graphic design, and programming to get their messages across.
It’s important to find web design professionals who understand all three aspects of building a website – content, graphic design, and coding. These three elements do different things, but taken as a group, their goal is to convey a message clearly and easily.
Good content should be easy to read. This means that you need to consider carefully the message you want to send to your target audience, and make sure that the things you say reflect that message. For example, do you want your visitors to buy something, or sign up for your email newsletter? If so, make sure to include a call-to-action in your text. On top of that, you should use words and terms that are appropriate for the people you want to reach – for example, don’t use technical, scientific language that your readers might be unfamiliar with.
Graphic design is also extremely important When evaluating a web design, make sure it uses these four elements: contrast, repetition, alignment, and proximity. Contrast involves choosing design elements that are very different from each other, but work well as a whole, like using a serif and sans-serif font together. Repetition involves making sure that similar elements like headings and buttons are treated the same way visually – they have to look consistent. Alignment involves making sure that elements on the page are organized neatly along a grid, so that your eye knows where to travel across the page. Finally, proximity involves keeping related elements close together on the same page – to show readers that a certain page title, body text, and image are all related, they have to be grouped together.
The final element of web design is coding/programming. Your web design team should have a solid grasp of languages like Java, PHP, CSS, and HTML to get your website to display properly across a variety of platforms.
Finding professionals who can write compelling content, craft beautiful images, and create clean code is extremely important, especially in a crowded marketplace. Exclaim has professionals that are knowledgeable about all three. For web design in Toronto – one of the world’s busiest cities – you can’t go wrong than to hire the kind of experts that Exclaim provides.