In this guide from Exclaim, we’re going to do our best to explain what it takes to better your competition when comes to internet search engine optimization. Wikipedia describes it best, “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.”
Optimization of a website involves critical things like proper editing and providing appropriate natural content, HTML and associated coding to attempt to increase relevance to specific keywords, documents or images and assist indexing activities of search engines. Search engine optimization be broken up into two areas of improvements; on-site and off-site. Stay tuned as I will have an explanation of SEO and how it relates to your website.